Emergence of CPEC as a Regional Threat to Neighboring Countries: Exploring the Strategic Marketing Perspective through Economic Lens

Muhammad Faisal Sultan; Muhammad Furquan Saleem

doi:10.52633/jms.v3i1.66

Authors

Muhammad Faisal Sultan KUBS-UoK Author
Muhammad Furquan Saleem Iqra University, Karachi Author

DOI:

https://doi.org/10.52633/jms.v3i1.66

Keywords:

China Pakistan Economic Corridor, CPEC, Pakistan, India, Strategic Marketing, Regional Studies, SmartPLS-SEM

Abstract

CPEC is one of the most important topics for research in social science today due to its dominance and prominence in regional studies. There is a heap of research inventory in this area of interest. Although most of the prior studies highlighted opportunities, threats and obstacles associated with CPEC, none of these indicated the potential threats that CPEC imposes on India. Therefore, this study has major importance in the literature as it is associated with the issues which the corridor might create for India. Although there are no prior studies in this regard, there is some evidence regarding the impact of CPEC on India, as no study is complete without addressing negative consequences of CPEC for India. Therefore, researchers bring all these stances together in order to formulate proper framework to address potential threats of CPEC for India. This is highlighted majorly through the support of public opinion and also through associating possible negative impacts of CPEC (on India) with secondary data. The study uses quantitative approach therefore for analysis of public opinion SMART PLS-SEM has been incorporated and results highlighted that youth believes that CPEC is able to produce several threats to India. Although the legal chasm of Gilgit & Biltistan might diminish the extent of these threats.

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