Journal of Marketing Strategies

About the Journal

The Journal of Marketing Strategies (JMS) intends to disseminate and extend knowledge about the ever-evolving marketing concerns beneficial to academic scholars, business managers, policymakers, consumers, and all other stakeholders. The journal covers diverse research areas related to the broad marketing discipline and anticipates uncovering real-world marketing issues from distinct perspectives.

Aims and Scope:

JMS is a double-blind peer-reviewed periodical with the aim of publishing original and quality research contributions. JMS is an exclusive journal that aims to publish the highest-quality articles in the discipline of marketing.  The articles published in JMS must provide a significant contribution to the marketing discipline, produce a source for stimulating additional research, and meet high standards of knowledge.

JMS adheres to publication ethics by COPE and follows an open access policy to make scholarly research accessible to everyone. The journal publishes tri-annual periodicals in January, May, and September every year.

JMS covers all aspects of marketing management, comprising of marketing philosophy, theory, and practice. The journal explicitly manifests to disseminate marketing and consumer behaviour research knowledge. In this essence, JMS accepts original scholarly contributions in areas including but not limited to Marketing Management, Marketing Theory, Consumer Behaviour, Brand Management, Marketing Practices, Marketing and Sustainable Societies, Marketing Mix Strategies, Innovative Marketing, Digital/E-Marketing, and all areas related to the broad spectrum of the Marketing research domain.

Journal e-ISSN: 2710-5288

Journal p-ISSN: 2788-6778

DOI: 10.52633/Coral-P/JMS

Electronic Access:

The Journal of Marketing Strategies (JMS) is available electronically through Open Journal Systems at www.coralpublications.org//index.php/jms

This journal follows the Ethical Codes of the Committee on Publication Ethics (COPE).