Vol. 4 No. 1 (2022): Journal of Marketing Strategies January 2022

View Vol. 4 No. 1 (2022): Journal of Marketing Strategies January 2022

The Journal of Marketing Strategies (JMS) intends to disseminate and extend knowledge about the ever-evolving marketing concerns beneficial to academic scholars, business managers, policymakers, consumers, and all other stakeholders. The journal covers diverse research areas related to the broad marketing discipline and anticipates uncovering the real-world marketing issues from distinct perspectives.

JMS covers all aspects of marketing management, comprising of marketing philosophy, theory, and practice. The journal explicitly manifests to disseminate marketing and consumer behaviour research knowledge. In this essence, JMS accepts original scholarly contributions in areas including but not limited to Marketing Management, Marketing Theory, Consumer Behaviour, Brand Management, Marketing Practices, Marketing and Sustainable Societies, Marketing Mix Strategies, Innovative Marketing, Digital/E-Marketing, and all areas related to the broad spectrum of the Marketing research domain. 

DOI: https://doi.org/10.52633/jms.v4i1
Published: 30-01-2022

Articles

  • Marketing Strategies, Industry Competition and Export Performance of Fresh Produce Firms in Kenya

    Ann Njonjo, Winnie Njeru, Francis Kibera , Joseph Owino (Author)
    1 - 23
    DOI: https://doi.org/10.52633/jms.v4i1.136

  • Who Decides Where to Go for a Coffee? e-WOM and Consumers' Purchase Intention

    Zarqa Shaheen Ali, Hao Liang Cai (Author)
    24 - 58
    DOI: https://doi.org/10.52633/jms.v4i1.141

  • Social Marketing and Women Empowerment: Impact of Social Welfare Programs on Women Empowerment and Economic Wellbeing

    Ali Mehdi, Syed Muneer Ahmed Shah, Nazar Hussain Phulpoto, Shaista Khan Korai, Asadullah Kehar (Author)
    59 - 72
    DOI: https://doi.org/10.52633/jms.v4i1.168

  • A Theoretical Brand Equity Model for Marketing In Presence of Environmental Turbulence

    Kausar Ikhlaq, Dr. Saqlain Raza (Author)
    73 - 99
    DOI: https://doi.org/10.52633/jms.v4i1.186

  • Role of Uncertainty as a Moderator on Consumers’ Purchase Intentions Towards Organic Food: A Comparative Study

    Rao Muhammad Rashid, Mahrukh Askari, Anita Laila, Qurat ul Ain Rashid (Author)
    100 - 119
    DOI: https://doi.org/10.52633/jms.v4i1.140

  • Impact of Social Media Marketing on Consumer-Based Brand Equity

    Sayma Zia, Ayesha Khan, M. Mutasim Billah Tufail, Jacqueline Ismat, Abdullah Idrees (Author)
    120 - 139
    DOI: https://doi.org/10.52633/jms.v4i1.188

  • Promoting Corporate Culture: Exploring Managerial Trust and Employee Deviance Behavior in Commercial Banks in Pakistan

    Abdul Rehman Kalhoro, Nazar Hussain Phulpoto, Manzoor Ali Brohi, Ali Raza Lashari, Asadullah Kehar (Author)
    140 - 156
    DOI: https://doi.org/10.52633/jms.v4i1.167

  • Effect of Augmented Reality Advertising on Purchase Intention

    Muhammad Furquan Saleem, Muhammad Asim, Jaweed Ahmed Chandio (Author)
    157 - 172
    DOI: https://doi.org/10.52633/jms.v4i1.164

  • Role of Entrepreneurial Orientation in SMEs Global Performance: Testing Marketing Strategies and Technological Orientation as Mediators

    Sumaira Aslam, Muhammad Naeem Shahid, Faisal Aftab (Author)
    173 - 201
    DOI: https://doi.org/10.52633/jms.v4i1.157

  • Mediating Role of Consumer Involvement in the Relationship between Marketing Stimuli and Consumer Purchase Behavior

    Azhar Khan, Mohib Ullah, Faiza Faiz Malik (Author)
    202 - 220
    DOI: https://doi.org/10.52633/jms.v4i1.185

Book Review

  • Book Review: Market Leader

    Shagufta Khurram Siddiqui (Author)
    221 - 226
    DOI: https://doi.org/10.52633/jms.v4i1.199