Article Processing Charges

The Journal of Marketing Strategies (JMS) charges USD 300 for article publication, which is to be paid by the authors after their paper is reviewed, accepted and confirmed for publication.

To pay the Article Processing Charges (APC) authors are required to make bank transfers in favor of Coral Research and Education Systems (SMC-Pvt) Ltd.

Once the fee is deposited, proof of payment should be emailed to mentioning the manuscript number, manuscript title, and the corresponding author's name in the message.

The details of the payment account are as follows:

Account Title: Coral Research and Education Systems (SMC-Pvt) Ltd.
Bank: Meezan Bank Limited.
Account Number: 01070105596088

All payments are entitled to be made directly to the publisher's account i.e. Coral Research and Education Systems (SMC-Pvt) Ltd. only. No cash payments or payments made through agents or third parties are accepted.

Payments should be converted to USD equivalent when made in any other currency.

The fees paid by the authors are inclusive of taxes subjected upon Coral Research and Education Systems (SMC-Pvt) Ltd. under the Companies Act 2017.

Waivers and Concessions:

Coral Research and Education Systems (SMC-Pvt) Ltd. provides APC waivers and concessions upon request.  APC waivers and concessions are considered in genuine cases where eligible applicants are:

  • Authors with research excellence awards who will receive Coral Meritorious Privilege;
  • Financially deserving and striving research students who will receive Coral CSR Waiver.

Author(s) applying for APC waivers and concessions may submit a separate application request along with the article during the paper submission process.

For any further queries please contact the editorial office at