Copyright Agreement

The authors retain copyright to the content of the articles.

The content is published under the Creative Commons Attribution (CC BY) 4.0 which allows content to be copied, adapted, displayed, distributed, republished, or otherwise re-used for any purpose, including for adaptation and commercial use provided the content is attributed without any restriction.

Authors Rights

The Journal grants you the following non-exclusive rights, subject to your giving proper credit to the original publication of the contribution in the Journal, including reproducing the exact copyright notice as it appears in the Journal:

(i) to reprint or reproduce the contribution, in whole or in part, in any book, article, or other scholarly work of which you are the author or editor,

(ii) to use the contribution for teaching purposes in your classes, including making multiple copies for all students, either as individual copies or as part of a printed course pack, provided that these are to be used solely for classes you teach,

(iii) to post a copy of the contribution on your personal or institutional web server, provided that the server is non-commercial and there are no charges for access, and

(iv) to deposit a copy of the contribution in a non-commercial data repository maintained by an institution of which you are a member.

Author's Undertaking

Author(s) guarantee the journal the following:

(i) that the contribution is their original work;

(ii) that it contains, no matter what, content that is defamatory or is otherwise unlawful or which invades rights of privacy or publicity or infringes any proprietary rights (including copyright);

(iii) that the contribution has not been published elsewhere in whole or in part and that no agreement to publish is outstanding other than this agreement. Author(s) agree to be responsible and hold the journal, its editors, staff and affiliate organizations harmless against any claims arising from or related to the breach or inaccuracy of any of the guarantees listed above.


The editorial team of the Journal of Marketing Strategies and the publication team of Coral Publications share no responsibility regarding the views and opinions expressed by the authors. 

The content published in the Journal of Marketing Strategies is Open Access and can be shared, adapted, reproduced, reprinted, after appropriate acknowledgment and giving due credit to the author(s) work.