Vol. 3 No. 3 (2021): Journal of Marketing Strategies September 2021

Articles

• Cyberbullying Victimization: Hope for Life among Victimized University Graduates

  Irshad Hussain, Faiz Ul Hassan Shah (Author)

  87 - 110

  • PDF Article 1 - JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.102

• Impact of WOM, Advertising Effectiveness, and Brand Image on Brand Trust: Evidence from Telecommunication Sector in Pakistan

  Muhammad Hassan, Saqib Zahid, Ali Raza Nemati, Cai Yongfeng, Wasmiya Javed (Author)

  111 - 131

  • PDF Article 2, JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.125

• Factors Influencing HEIs to Adopt Social Media as a Marketing Communication Tool

  Muhammad Awais Mehmood, Qaiser Janjua, Muhammad Akram, Syed Harris Laeeque, Faisal Aftab (Author)

  132 - 154

  • PDF Article 3, JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.124

• Ongoing Information Search Motivation: An Influencer of Users’ Approval of Facebook Banner Adverts

  Imran Anwar, Kamal Haider, Shahid Iqbal (Author)

  155 - 170

  • PDF Article 4, JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.119

• Impact of Destination Attractiveness on Tourists’ Attachment with Mediating Role of Destination Image

  Madiha Ali, Muhammad Sajjad, Orangzab ., Bilal Tariq (Author)

  171 - 193

  • PDF Article 5, JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.97

• Is Greenfield Investment Greener for the Welfare of Lower-Middle Income Countries? Market based Empirical Analysis with GMM Approach

  Ali Raza, Muhammad Iqbal, Nasir Hussian (Author)

  194 - 206

  • PDF Article 6, JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.111

• Ethical Consumerism and its effect on Purchase Decision: Evidence from Fashion Industry of Pakistan

  Asad Hussain, Faizan Dar (Author)

  207 - 227

  • PDF Article 7, JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.103

• Impact of M-Banking Service Quality on Customer Satisfaction with the Role of Trust and Customer Value Co-Creation Intentions

  Anam Toqeer, Sadia Farooq, Syeda Fizza Abbas (Author)

  228 - 250

  • PDF Article 8, JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.108

• What Stimulates Sports Consumer? Desiging Sustainable Marketing Strategies

  Tasleem Arif, Wasim Khan, Ghulam Muhammad Bhutto, Samreen Abid (Author)

  251 - 265

  • PDF Article 9, JMS 3(3), Sep. 2021

  DOI: https://doi.org/10.52633/jms.v3i3.73