Aims and Scope
JMS is a double-blind peer-reviewed periodical with the aim of publishing original and quality research contributions. JMS is an exclusive journal that aims to publish the highest-quality articles in the discipline of marketing. The articles published in JMS must provide a significant contribution to the marketing discipline, produce a source for stimulating additional research, and meet high standards of knowledge.
JMS adheres to publication ethics by COPE and follows an open access policy to make scholarly research accessible to everyone. The journal publishes tri-annual periodicals in January, May, and September every year.
JMS covers all aspects of marketing management, comprising of marketing philosophy, theory, and practice. The journal explicitly manifests to disseminate marketing and consumer behaviour research knowledge. In this essence, JMS accepts original scholarly contributions in areas including but not limited to Marketing Management, Marketing Theory, Consumer Behaviour, Brand Management, Marketing Practices, Marketing and Sustainable Societies, Marketing Mix Strategies, Innovative Marketing, Digital/E-Marketing, and all areas related to the broad spectrum of the Marketing research domain.
In brief, JMS contributes to addressing the contemporary research fields of Marketing Management, Branding and Consumer Behaviour.