Journal of Marketing Strategies (JMS)

The Journal of Marketing Strategies (JMS) intends to disseminate and extend knowledge about the ever-evolving marketing concerns beneficial to academic scholars, business managers, policymakers, consumers, and all other stakeholders. The journal covers diverse research areas related to the broad marketing discipline and anticipates uncovering real-world marketing issues from distinct perspectives.

JMS adheres to publication ethics by COPE and follows an open access policy to make scholarly research accessible to everyone. The journal publishes tri-annual periodicals in January, May, and September every year.

Journal e-ISSN: 2710-5288

Journal p-ISSN: 2788-6778

DOI: 10.52633/Coral-P/JMS

Electronic Access:

The Journal of Marketing Strategies (JMS) is available electronically through Open Journal Systems at