Exploring the Determinants of Customer Satisfaction in Pakistan Automotive Industry
DOI:
https://doi.org/10.52633/jms.v2i1.24Keywords:
Customer Satisfaction, Customer’s Expectations, Service Quality, Brand Awareness, Automotive IndustryAbstract
Customer satisfaction is a measure of how happy the customer is with the product or service offering of a business. Customers could be highly satisfied, satisfied, neutral, angry, or very angry. Similarly, service quality measures how best the service is meeting the customer’s expectations. The customer satisfaction element is new to Pakistan automotive industry. The industry is still depending on selling cheap, low-quality products to the customer in order to increase market share. The purpose of this research is to create a customer satisfaction model for the automotive industry in Pakistan. The result at the end suggested that price, brand awareness, service quality, and Flexibility are the determinants of customer satisfaction for this industry. This research will open the way to expand the growth of industries and allow new competitors to enter the market with quality products.
Published
Issue
Section
License
Copyright (c) 2021 Journal of Marketing Strategies
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright (c) 2024 Authors retain copyright to the content of the articles published in JMS
This work is licensed under a Creative Commons Attribution 4.0 International License.
Ethical standards for publication are maintained by JMS to ensure high-quality scientific publications and public trust
in scientific findings, and that people receive credit for their work and ideas.
The Journal of Marketing Strategies (JMS) follows the Committee on Publication Ethics (COPE) and adheres to its core practices.
How to Cite
