Vol. 3 No. 2 (2021): Journal of Marketing Strategies May 2021

JMS MAY 2021

The Journal of Marketing Strategies (JMS) intends to disseminate and extend knowledge about the ever-evolving marketing concerns beneficial to academic scholars, business managers, policymakers, consumers, and all other stakeholders. The journal covers diverse research areas related to the broad marketing discipline and anticipates uncovering the real-world marketing issues from distinct perspectives.

JMS covers all aspects of marketing management, comprising of marketing philosophy, theory, and practice. The journal explicitly manifests to disseminate marketing and consumer behaviour research knowledge. In this essence, JMS accepts original scholarly contributions in areas including but not limited to Marketing Management, Marketing Theory, Consumer Behaviour, Brand Management, Marketing Practices, Marketing and Sustainable Societies, Marketing Mix Strategies, Innovative Marketing, Digital/E-Marketing, and all areas related to the broad spectrum of the Marketing research domain. 

DOI: https://doi.org/10.52633/jms.v3i2
Published: 15-05-2021

Articles

  • SMS Advertising & its Impact on Consumer Purchase Intention: A Comparative Study of Adults and Young Consumers in Pakistan

    Hiba Siraj, Abdul Rauf Syed, Muhammad Faisal Sultan (Author)
    1-22
    DOI: https://doi.org/10.52633/jms.v3i2.69

  • The Impact of Factors Affecting Purchase Intention of Counterfeit Products

    Adeel Ashraf (Author)
    23-37
    DOI: https://doi.org/10.52633/jms.v3i2.65

  • Sales Promotional Tools – A Catalyst to Speed Up Sales

    Isra Khan, Usman Ali Warraich (Author)
    38-53
    DOI: https://doi.org/10.52633/jms.v3i2.68

  • Impact of Ignorance of Customer Queries by Retailer Sales Staff on Customer Purchase Decision

    Afnan Ali (Author)
    54-69
    DOI: https://doi.org/10.52633/jms.v3i2.71

  • Investigating the Contributors to Brand Loyalty with a Mediating Role of Satisfaction: Evidence from Pakistan

    Tooba Irfan, Misha Siddiqui (Author)
    70-86
    DOI: https://doi.org/10.52633/jms.v3i2.72