Vol. 4 No. 2 (2022): Journal of Marketing Strategies (Volume, 4, Issue 2)

					View Vol. 4 No. 2 (2022): Journal of Marketing Strategies (Volume, 4, Issue 2)

The Journal of Marketing Strategies (JMS) intends to disseminate and extend knowledge about the ever-evolving marketing concerns beneficial to academic scholars, business managers, policymakers, consumers, and all other stakeholders. The journal covers diverse research areas related to the broad marketing discipline and anticipates uncovering the real-world marketing issues from distinct perspectives.

JMS covers all aspects of marketing management, comprising of marketing philosophy, theory, and practice. The journal explicitly manifests to disseminate marketing and consumer behaviour research knowledge. In this essence, JMS accepts original scholarly contributions in areas including but not limited to Marketing Management, Marketing Theory, Consumer Behaviour, Brand Management, Marketing Practices, Marketing and Sustainable Societies, Marketing Mix Strategies, Innovative Marketing, Digital/E-Marketing, and all areas related to the broad spectrum of the Marketing research domain. 

Published: 30-05-2022


  • Neuromarketing - Seeing the Unseen: Effect of In-Store Category Artwork, Structures and Packaging on Shopper’s Buying Behaviors in Pakistan

    Faizah Yasir, Dr. Mirza Amin Ul Haq (Author)
    227 - 245
    DOI: https://doi.org/10.52633/jms.v4i2.201
  • Investigating Customer Trust and Positivity of Perceived Customer Service Skill on the Confidence of Online Shopping

    Junaid Ahmad Zia, Cui Dengfeng, Sittikorn Vongvanij, Abdul Waqar, Tayyab Khan (Author)
    246 - 262
    DOI: https://doi.org/10.52633/jms.v4i2.193
  • Exploring the factors affecting consumer behavior towards the purchase of Nutraceuticals in Pakistan

    Faryal Salman, Hina Mubeen, Saira Siddiqui (Author)
    263 - 282
    DOI: https://doi.org/10.52633/jms.v4i2.216
  • Industrial Innovation on the Green Transformation of Manufacturing Commerce

    Tayyab Khan, Ayesha Khan, Long Wei, Tauqeer Khan, Sundas Ayub (Author)
    283 - 304
    DOI: https://doi.org/10.52633/jms.v4i2.219
  • Igniting the Harmonious Passion among Fast Moving Consumer Goods Companies’ Frontline Employees: The Role of Relationship-oriented Leadership

    Amna Iftikhar, Dr. Muhammad Anwar-ul-Haq (Author)
    305 - 326
    DOI: https://doi.org/10.52633/jms.v4i2.223
  • Impact of Currency Devaluation on Economic Growth: Evidence from Pakistan

    Tayyab Khan, Ayesha Khan, Long Wei, Sundas Ayub, Jie Wang, Junaid Ahmad Zia (Author)
    327 - 352
    DOI: https://doi.org/10.52633/jms.v4i2.215
  • Transformation of Marketing Decisions through Artificial Intelligence and Digital Marketing

    Khansa Zaman (Author)
    353 - 364
    DOI: https://doi.org/10.52633/jms.v4i2.210
  • Perceived Effect of COVID-19 on Increase of Poverty in Pakistan: Empirical Analysis through Opinion of Leading Economists

    Muhammad Faisal Sultan, Huma Zafar, Shuja Ahmed Mahesar (Author)
    365 - 381
    DOI: https://doi.org/10.52633/jms.v4i2.220
  • Role of Media in Governance of Companies with the Moderation of Literacy: A Case of Pakistan

    Sawera Siddiqui, Dr. Shaukat Malik (Author)
    382 - 401
    DOI: https://doi.org/10.52633/jms.v4i2.123