Sales Promotional Tools – A Catalyst to Speed Up Sales
DOI:
https://doi.org/10.52633/jms.v3i2.68Keywords:
Sales Promotion, Consumer Buying Behaviour, Discounts, Coupons, Sweepstakes and Games, Buy One Get One Free OffersAbstract
Marketers all over the world try to find creative strategies to attract customers, promotional tools are one important aspect of this paradigm. Sales teams use promotional tools to influence customers and entice their purchase behaviour. The aim of the study was to formulate a technique that has a significant positive impact and motivates the consumer to buy a certain product during the sales season. Four promotional tools were studied and analysed to construe their relationship with consumer’s buying behaviour. The study is quantitative in nature, and the data for the study were collected from 300 customer respondents through convenient sampling. Regression analyses were employed through SPPSS to analyze the data. The results have concluded that the price discount has a positive impact on a consumer’s mind and that makes him buy a product more. This study will help marketing managers and decision-makers in the sales team to strategize efficient marketing campaigns.
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FURTHER READING
Abebe, R. (2020). Effect of Sales Promotion on Consumer Buying Behaviour: In Case of Coca-Cola Soft Drink, Bahir Dar City (Doctoral dissertation).
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