The Impact of Factors Affecting Purchase Intention of Counterfeit Products

Adeel Ashraf

doi:10.52633/jms.v3i2.65

Authors

Adeel Ashraf IoBM Author

DOI:

https://doi.org/10.52633/jms.v3i2.65

Keywords:

Counterfeit Products, Purchase Decision, Replica, Brand Image, Social Influence

Abstract

This research paper is based on investigating the factors affecting the purchasing decision of counterfeit product consumers in the city of Karachi. The study was conducted through convenient sampling by developing a questionnaire based on behavioural as well as demographic questions. The questionnaire was circulated through the social mediums and feedback was collected to carry out statistical tests for the conclusion purpose. A total of 87 responses were received through the survey questionnaire. Descriptive statistics and regression analysis were conducted to deduce quantitative inferences. The findings of the study will be helpful in planning and executing the production of CF products. The study provides data related to the buying behaviour of the CF product’s consumers and the scale of sales as to how often they are sold. The study also helps focus on the need for modifications in CF products as to how much extent the consumers want modifications. This will also help the firms or brands producing CF products to launch modified versions of CF products with competitive prices, availability, and customer preferences.

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