Book Review: Market Leader

Authors

  • Shagufta Khurram Siddiqui Benazir Bhutto Shaheed University, Karachi, Pakistan Author

DOI:

https://doi.org/10.52633/jms.v4i1.199

Keywords:

Marketing, Communication, Business Communication, Communication Strategies

Author Biography

  • Shagufta Khurram Siddiqui, Benazir Bhutto Shaheed University, Karachi, Pakistan

    Assistant Professor, Department of English, Faculty of Social Sciences, Benazir Bhutto Shaheed University, Karachi, Pakistan.

References

Conrad, D., & Newberry, R. (2012). Identification and Instruction of Important Business

Communication Skills for Graduate Business Education. Journal of Education for

Business, 87(2), 112–120. https://doi.org/10.1080/08832323.2011.576280

Cotton, D., Falvey, D., & Kent, S. (2022). Market Leader: Upper Intermediate Business

English, Course Book (2nd ed.). Pearson Longman.

Geissler, G. L., Edison, S. W., & Wayland, J. P. (2012). Improving Students' Critical Thinking,

Creativity, and Communication Skills. Journal of Instructional Pedagogies, 8.

Guffey, M. E., & Loewy, D. (2012). Essentials of Business Communication (with

www.meguffey.com Printed Access Card) (8th ed.). Cengage Learning.

Iruvuri, S. (2020). Strategies: To Improve Effective Reading Skills. Language in India, 20(6),

-6.

McCarthy, M. (1990). Vocabulary. Oxford University Press.

Paganuzzi, V. M. (2006). [Review of Market Leader Interactive]. CALICO Journal, 23(2),

–421. http://www.jstor.org/stable/24156255

Rane, D. B. (2011). Good Listening Skills Make Efficient Business Sense. The IUP Journal of

Soft Skills, 5(4), 43-51.

Rogers, J. (2004). Market Leader Pre-Intermediate Practice File.

Vocabulary, A. T. P., & Like, G. L. (2005). Why vocabulary instruction needs to be long-term

and comprehensive. Teaching and learning vocabulary: Bringing research to

practice, 27.

Young, M. R., & Murphy, J. W. (2003). Integrating Communications Skills into the Marketing

Curriculum: A Case Study. Journal of Marketing Education, 25(1), 57–70.

https://doi.org/10.1177/0273475302250574

Published

30-01-2022

How to Cite

Book Review: Market Leader. (2022). Journal of Marketing Strategies, 4(1), 221-226. https://doi.org/10.52633/jms.v4i1.199

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