Vol. 6 No. 1 (2024): Journal of Marketing Strategies (JMS) January 2024

The Journal of Marketing Strategies (JMS) intends to disseminate and extend knowledge about the ever-evolving marketing concerns beneficial to academic scholars, business managers, policymakers, consumers, and all other stakeholders. The journal covers diverse research areas related to the broad marketing discipline and anticipates uncovering real-world marketing issues from distinct perspectives.

JMS covers all aspects of marketing management, comprising marketing philosophy, theory, and practice. The journal explicitly seeks to disseminate marketing and consumer behavior research knowledge. In this essence, JMS accepts original scholarly contributions in areas including but not limited to Marketing Management, Marketing Theory, Consumer Behaviour, Brand Management, Marketing Practices, Marketing, and Sustainable Societies, Marketing Mix Strategies, Innovative Marketing, Digital/E-Marketing, and all areas related to the broad spectrum of the Marketing research domain.