Exploring the Influence of Green Transformational Leadership on Green Creativity with Employee Voice as a Mediator

Maqsood Ahmed Brohi; Apsara  Majeed; Syed Talib  Hussain

doi:10.52633/jemi.v5i2.279

Authors

Maqsood Ahmed Brohi Shaheed Benazir Bhutto University, Shaheed Benazirabad, Pakistan. Author
Apsara Majeed MBA Student, Iqra University, Karachi, Pakistan. Author
Syed Talib Hussain Shaheed Benazir Bhutto University, Shaheed Benazirabad, Pakistan. Author

DOI:

https://doi.org/10.52633/jemi.v5i2.279

Keywords:

Green Transformational Leadership, Green Creativity, Employee Voice

Abstract

This study examines the relationship between green transformational leadership, employee voice, and green creativity in the manufacturing industry in Sindh, Pakistan. Drawing on social learning theory and the concept of pro-environmental behavior, we hypothesized that green transformational leadership would positively influence employee voice and green creativity, and that employee voice would mediate the relationship between green transformational leadership and green creativity. We collected 170 usable questionnaires from employees in the manufacturing industry and used structural equation modeling (SEM) to analyze the data. Our results support the proposed model, showing that green transformational leadership has a positive and significant association with both employee voice and green creativity. Additionally, employee voice has a positive and significant association with green creativity. Moreover, employee voice mediates the relationship between green transformational leadership and green creativity. The findings of this study suggest that organizations can promote green creativity by adopting green transformational leadership behaviors that encourage employee voice and participation. Overall, this study provides theoretical support for the importance of green transformational leadership and employee voice in promoting pro-environmental behaviors and creativity in organizations. These findings have practical implications for managers and leaders seeking to foster a culture of environmental sustainability and innovation in their organizations.

Author Biographies

Maqsood Ahmed Brohi, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Pakistan.

Lecturer, Business Administration Department, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Pakistan.
Apsara Majeed, MBA Student, Iqra University, Karachi, Pakistan.

MBA Student, Iqra University, Karachi, Pakistan.
Syed Talib Hussain, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Pakistan.

Assistant Professor, Business Administration Department, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Pakistan.

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