Relating Innovativeness to Customer’s Satisfaction in Public-Sector Banks: Moderating Role of Top-Management Support

Muhammad Faisal Sultan; Javed Nabi Khoso; Shuja Ahmed Mahesar; Baqir Husnain

doi:10.52633/jemi.v4i1.172

Authors

Muhammad Faisal Sultan Khadim Ali Shah Bukhari Institute of Technology - KASBIT, Karachi, Pakistan Author
Javed Nabi Khoso Massachusetts Institute of Technology (MIT), USA Author
Shuja Ahmed Mahesar Pakistan Study Centre, University of Sindh, Jamshoro, Sindh, Pakistan Author
Baqir Husnain Higher Education Commission, Pakistan Author

DOI:

https://doi.org/10.52633/jemi.v4i1.172

Keywords:

Corporate Entrepreneurship, Innovativeness, Creativity, Entrepreneurial Orientation, Customer Satisfaction, Public-Sector Banks

Abstract

In recent years, business organizations have been compelled to compete in the competitive environment and to advance innovativeness, provide improved product and service quality and respond effectively to dynamic demands and preferences. Studies on corporate entrepreneurship are now common in Pakistan. Although most of the studies tend to explore the link between corporate entrepreneurship & a firm’s growth, however, there is also a need to check the relationship of corporate entrepreneurship with other elements of growth. Therefore, this study tries to explore the effect of innovation as a part of corporate entrepreneurship on customer’s satisfaction with the reference of middle-level management of public sector banks. Data was collected through a structured questionnaire which was analyzed through SMART-PLS. The results indicate that there is a definite relationship between corporate entrepreneurship and customer satisfaction, whereas the support of top management is also a potent variable in the context of public sector banks. This study, therefore, will be beneficial for increasing understanding and theory building criteria. The empirical findings of the study also reflected that innovation is a significant predictor of customer satisfaction and moderation of top management support is significant to foster customer satisfaction. The study offers managerial implications and future research recommendations on the basis of the findings.

Author Biographies

Muhammad Faisal Sultan, Khadim Ali Shah Bukhari Institute of Technology - KASBIT, Karachi, Pakistan

Assistant Professor, Khadim Ali Shah Bukhari Institute of Technology - KASBIT, Karachi, Pakistan
Javed Nabi Khoso, Massachusetts Institute of Technology (MIT), USA

Fulbright Fellow, Massachusetts Institute of Technology (MIT), USA
Shuja Ahmed Mahesar, Pakistan Study Centre, University of Sindh, Jamshoro, Sindh, Pakistan

Professor and Director, Pakistan Study Centre, University of Sindh, Jamshoro, Sindh, Pakistan
Baqir Husnain, Higher Education Commission, Pakistan

Division Project Manager, Human Resource Development, Higher Education Commission, Pakistan

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