Impact of Gross Domestic Product on Small & Medium Enterprises

Abstract

This study intends to explore the impact of Gross Domestic Product (GDP) on the Performance of Small & Medium Enterprises (SME) in Pakistan. As the Interest and Inflation rate are high, this research has been taken to find the relation between the changes in inflation and interest and how they impact the performance of SMEs. Although there are several studies associated with the DV (Small & Medium enterprises) but the paper is unique as it is (based upon data from Secondary sources of Pakistan where there is a severe lacking of such studies. Data has been collected through the Mono method to indicate the effect of GDP on the performance of SMEs). OCDC countries governments are facing the challenges of low growth, weak trade, weak investment and rising high inequality that’s why the researcher will investigate that the impact of GDP on the performance of SMEs is significant in high interest and inflation rate. Therefore this study is one of the epistemology / pervasive in nature as the study is potent to increase the knowledge in the area of business as well as foreign direct investors. However, this study was supplemented with some limitations as the data collected from the Mono method as an archival strategy from Pakistan. This study would also help the business sector manage their interest rates and attract foreign direct investors to invest more to increase the Gross Domestic Product of Pakistan. The sample size for the study is the past 15 years of data from secondary sources in Pakistan and the researcher will use the CFA and SAM approach using E-Views software that has been used for the purpose of data analysis and the major reason for the application of the software is the theory-building approach associated for finding the relationships between GDP and the Performance of SMEs. Although the paper is supported by descriptive due to quantitative in nature & as well as inferential analysis in order to make findings of the study potent and reliable enough. The use of the software indicated that there is a relationship between major IV (Gross Domestic Product) and DV of the study (Performance of Small & Medium Enterprises) and thus the result is prevalent in identifying the relationship between the variables GDP (IV) & Performance of SME (DV).