Quasi-Experimental Design to Understand the Importance of Green Entrepreneurship and Green Startups

Maria Shaikh; Muhammad Faisal Sultan; Javed Nabi Khoso

doi:10.52633/jemi.v5i5.370

Authors

Maria Shaikh University of Sindh Jamshoro, Sindh, Pakistan. Author
Muhammad Faisal Sultan KASBIT, Karachi, Pakistan. Author
Javed Nabi Khoso Boston University, USA Author

DOI:

https://doi.org/10.52633/jemi.v5i5.370

Keywords:

Sustainability, Entrepreneurship, Eco-Friendly Products, Eco-Friendliness, Green Entrepreneurship

Abstract

The primary objective of this paper is to elucidate the significance of eco-friendly startups. Diverging from conventional approaches observed in scholarly works within this domain, the methodology employed in this study adopts a quasi-experimental design. Therefore, this study is innovative and tends to influence youth towards green entrepreneurship and improve policymaking to enhance entrepreneurial activities in Pakistan. By highlighting the symbiotic relationship between eco-friendly startups and sustainable development, this research underscores the imperative of nurturing such ventures in Pakistan. Beyond mere economic gains, these startups could potentially serve as catalysts for positive environmental change. They represent a convergence of entrepreneurial zeal and environmental stewardship, pointing towards a balanced and inclusive growth path for the nation. Data analysis hinges on insights from interviews and recommendations tendered by social entrepreneurs who serve as expert evaluators. The findings underscore that such initiatives and startups not only contribute to the economic and financial landscape of Pakistan but also cultivate an enhanced environmental consciousness among the youth. This research underscores the imperative of fostering eco-friendly entrepreneurship for sustainable development, pointing towards avenues for economic growth and environmental concerns in Pakistan's entrepreneurial landscape.

Author Biographies

Maria Shaikh, University of Sindh Jamshoro, Sindh, Pakistan.

Associate Professor IBA, University of Sindh Jamshoro, Sindh, Pakistan.
Muhammad Faisal Sultan, KASBIT, Karachi, Pakistan.

Assistant Professor, Department of Business Administration, KASBIT, Karachi, Pakistan.
Javed Nabi Khoso, Boston University, USA

Master of Urban Affairs, Boston University and Fulbright Fellow, Massachusetts Institute of Technology (MIT), USA.

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