Iftikhar, A., and M. A. Ul Haq. “Igniting the Harmonious Passion Among Fast Moving Consumer Goods Companies’ Frontline Employees: The Role of Relationship-Oriented Leadership”. Journal of Marketing Strategies, vol. 4, no. 2, May 2022, pp. 305 -26, doi:10.52633/jms.v4i2.223.