Zulfaqar, Maria, and Tayyab Baig , translators. “Moderating Impact of Drive for Environmental Responsibility Between Cognition, Affection, and Conation and Green Products Purchase Decisions”. Journal of Entrepreneurship, Management, and Innovation, vol. 6, no. 1, Mar. 2024, pp. 1-34, https://doi.org/10.52633/jemi.v6i1.367.